01 — Brief
Share the product idea, brand direction, target user, benchmark and initial commercial requirements.
A clear path from brief to production coordination.
Each project follows an agreed scope. Decisions, review points and next steps are clarified as the work progresses.
02 — Product direction
Clarify format, intended experience, requirements and the questions the development needs to answer.
03 — Formulation development
Develop and document the formulation direction within the confirmed project scope.
04 — Review and refine
Review samples and agreed criteria, then record decisions and required adjustments.
05 — Production coordination
Prepare the confirmed product direction for the next agreed production stage.
Have a product idea, but not sure where to begin?
Share your initial brief with NEKOLAB. Our team will review your requirements and recommend a suitable next step for your project.